- SMS Keywords: Beware Autocorrect And Other BPs
Mobile Insider, Melinda Krueger - Tuesday, August 2, 2016
An SMS keyword is the response a customer texts to your short code to get a coupon, enter a contest, subscribe to email or SMS, or download a whitepaper. Naturall ...
- Mobile Messages: The New Subject Lines
Mobile Insider, Melinda Krueger - Wednesday, April 20, 2016
We need to invest the same amount of measurement, personalization and testing in notifications and texts that we do with email subject lines. ...
- Optimize SMS Response
Mobile Insider, Melinda Krueger - Tuesday, February 2, 2016
A recent study by Experian found that those who subscribe to both email and SMS were four times more likely to transact with a particular brand than subscribers to ema ...
- Mobile Messaging: Marketers' Secret Weapon This Holiday Season
Mobile Insider, Melinda Krueger - Tuesday, August 25, 2015
When holiday sales are lagging behind forecast, you will want a quick and easy way to pump them up. Take these additional steps now to get your secret weapon ...
- Holiday 2015 Mobile Messaging Checklist - Part I
Mobile Insider, Melinda Krueger - Thursday, August 20, 2015
When holiday sales are lagging behind forecast, you'll want a super quick and easy way to pump them up. Take these steps now to get your secret weapon -- mobi ...
- Grow Your Audience Of SMS Opt-Ins
Mobile Insider, Melinda Krueger - Tuesday, August 11, 2015
Brands don't have a large SMS audience, so they don't put much effort into their programs. And because they put little effort into their programs, they don't have a ve ...
- Do Not Disturb
Mobile Insider, Melinda Krueger - Thursday, June 4, 2015
Telemarketers were notorious for calling during dinner. How much worse is it when you wake someone from a sound sleep with your SMS message or Push Notification? Much, much wors ...
- Marketing On Demand
Mobile Insider, Melinda Krueger - Thursday, May 7, 2015
Our biggest challenge as marketers is scaling our programs for the unengaged. How can we earn a place on their phone screens -- the most valuable, most personal real esta ...
- Connecting The (Data) Dots
Mobile Insider, Melinda Krueger - Thursday, April 16, 2015
We have mountains of data -- but more often than not, it's in disparate systems managed by disparate owners and vendors. Ironically, customers believe we know everything about them a ...
- SMS - Beyond Offers
Mobile Insider, Melinda Krueger - Tuesday, April 7, 2015
Make no mistake -- customers want coupons and offers, probably more than anything else you can send. But if you are constrained by those pesky profit margins, or are n ...
- What Is Your Quit Rate?
Mobile Insider, Melinda Krueger - Tuesday, March 24, 2015
If you have an SMS or Push program, you may be neglecting one of the most useful metrics you have to guide your content -- the Quit Rate, which ...
- And The Winner For Best Mobile In-Store Experience Is...
Mobile Insider, Melinda Krueger - Thursday, March 19, 2015
My quest to find a truly great mobile enhanced retail experience is as yet unfulfilled. This is despite the fact that it has been the "year of mobile," every ye ...
- Overcoming Email Reporting Blind Spots
Email Insider, April Mullen - Thursday, January 29, 2015
Email is a mature channel with a fairly good set of measurements, right? Yes and no. On one hand, it's good to have a set of measurements that appear ...
- Farewell From The Email Diva
Email Insider, daniel.c , Melinda Krueger - Tuesday, October 7, 2008
I am taking a sabbatical from the Email Insider for a while, and hope to return with fresh insights and renewed enthusiasm. (When I wrote an article about PowerPoint, ...
- Presenting Your Email Results
Email Insider, daniel.c , Melinda Krueger - Tuesday, September 23, 2008
If you are like most email marketers, it's all you can do to keep the trains running on time, and things like reporting fall by the wayside. At some poin ...
- Unsub Rates on the Rise
Email Insider, daniel.c , Melinda Krueger - Tuesday, September 9, 2008
Dear Email Diva: I'm compiling an overview of the common email metrics, specifically the performance over the last year, trends, etc. I was trying to find statistics to support t ...
- List Generation Via Fishbowl
Email Insider, daniel.c , Melinda Krueger - Tuesday, August 26, 2008
Dear Email Diva: I just read your post about sending email to tradeshow attendees, and was wondering how you feel about sending to tradeshow attendee lists provided to exhibitors, ...
- Email As Experience: Punch Up Your Transactional Messages
Email Insider, Aaron Smith - Wednesday, August 13, 2008
While it's still as important as ever to provide quality products and service, today's customers now look beyond quality for another value-add from your company. They're seeking that other b ...
- Post-Trade-Show Email
Email Insider, daniel.c , Melinda Krueger - Tuesday, August 12, 2008
Dear Email Diva: Is it ever acceptable to send a B2B email marketing campaign that does not include a call to action? My interactive marketing agency uses HTML email campaig ...
- More On Holiday Email Strategy
Email Insider, daniel.c , Melinda Krueger - Tuesday, July 29, 2008
In last week's article, the Email Diva stressed the importance of defining goals, integrating with your entire organization's efforts, delving into last year's data and researching your competitors and be ...
- Holiday Email Strategy
Email Insider, daniel.c , Melinda Krueger - Tuesday, July 15, 2008
If you're like the Email Diva, the last thing you want to think about on this lovely July day is the H word. But, as Wikipedia points out, "Strategy ...
- Subject Line Dilemma
Email Insider, daniel.c , Melinda Krueger - Tuesday, July 1, 2008
Dear Email Diva: I need a catchy subject line, something to make sure that prospects open my email. I have tried professional, I have tried friendly, I have tried blu ...
- The New Reality Of Email Inbox(es)
Email Insider, daniel.c , Melinda Krueger - Tuesday, June 24, 2008
Consumers are being deluged by email -- personal, commercial and business -- and they're doing something to manage the flow. We don't need just to stand out in the inbo ...
- ABCs of Email Rendering
Email Insider, daniel.c , Melinda Krueger - Tuesday, June 17, 2008
A reader wanted to know a basic definition of "image supression, optimizing HTML tex, alt tags and pre-header text. The Email Diva is here to help. ...
- Marketing Via Transactional Messages
Email Insider, daniel.c , Melinda Krueger - Tuesday, June 10, 2008
Dear Email Diva: I have an e-commerce client who is doing a complete makeover of their email program. One issue we struggled with was the definition of a transactional ema ...
- Whose Email Is It, Anyway?
Email Insider, daniel.c , Melinda Krueger - Tuesday, June 3, 2008
The FTC-updated Sender definition is good for email recipients and good for the industry. No, the Email Diva did not figure this out on her own. Like many of yo ...
- Why I'm Not Blogging From the Email Insider Summit
Email Insider, daniel.c , Melinda Krueger - Tuesday, May 27, 2008
At any time during the presentations, at least half of the crowd was typing away on laptops or smartphones. Many of us had work obligations that wouldn't wait and othe ...
- Innovate Your Program With UGC
Email Insider, Aaron Smith - Wednesday, May 21, 2008
Earlier this week, Email Insider David Baker wrote about the dearth of innovation in our industry. I agree: we haven't seen many new things happening within the email space ...
- Click Maps: The Key to Email Treasure
Email Insider, daniel.c , Melinda Krueger - Tuesday, May 20, 2008
Dear Email Diva: I would be interested to know if there is any data on whether people respond to email alerts marketing (little ads at the end of an ale ...
- Email On Mobile Devices
Email Insider, daniel.c , Melinda Krueger - Tuesday, May 13, 2008
There was a lively discussion among the Inbox Insiders recently that provides food for thought for all email marketers. It started simply enough with a question about how to he ...